PHILIP ETALE: Pauline Njoroge will soon get something better, her dis-appointment shouldn’t dampen her spirit

The appointment and quick revocation of Ms Pauline Njoroge as a Director to the Board of Directors of the Tourism Regulatory Authority (TRA) due to an outcry by social media users over her past post on the viability of the Nairobi National Park, is a violation of the constitution, particularly the chapter on the Bill of Rights.

I have known Pauline for close to ten years. She is a brilliant lady whose belief in something becomes hallowed to her heart. You can’t change her mind, nether can you twist her line of thought. We have shared informative forums mainly on communication although politically, we have never spoken the same language.

However, after the handshake between H.E. Raila Odinga and President Uhuru Kenyatta whom Pauline supports with all her heart, mind and soul, we have been on the same page, perhaps in the push for the Building Bridges Initiative, which is a child of the handshake.

In 2012-2013, in the run-up to the March 4th 2013 General Elections, Pauline and I were in two different worlds. I was busy campaigning for Mr Odinga, and she was on the opposite side. She was closely associated with the then MP for Gatanga Mr Peter Kenneth; if my memory serves me right.

In 2017, Pauline fervently and passionately drummed up the support for President Uhuru Kenyatta and his Deputy Mr William Ruto. I remained loyal to my boss Mr Odinga and God willing, I will still do the same for him in 2022.

Ever since the advent of social media, a lot of people especially young people have resorted to the medium as a means of communication. It is real-time and quick, unlike the traditional media where news has to go through processing before it is published or aired.

Social media tools like Twitter, Facebook, WhatsApp etc. have become common and are used mainly to either send out a message or express anger over something. Some use it as a platform for character assassination. There are those people with big monies who spend it on social media users and bloggers and use them as lapdogs to attack someone or a group of people they feel are not supportive of the course.

Anger and anguish can cause someone to yell on twitter or Facebook. An angry person can post anything on social media and regret later. Social media has become a tool employers use to gauge someone’s ability to be a team player. Prof. Frank Freire, a renowned communications lecturer in Germany once said: “social media has become so popular that anyone can wake up and post anything without thinking”. He went on to say “posting on social media is as easy as A, B, C, but remember, what you post today will live with you for the rest of your life”.

He said that one may have the best CV on earth, but the moment your possible employer notices anything unusual you posted on your social media platform, “you lose the job”.

When I saw local social media users particularly those referred to as Kenyans on Twitter (KoTs) use their space to query the appointment of Ms Pauline Njoroge to the Board of Directors of the Tourism Regulatory Authority, I remembered the words of Prof. Freire.

But looking at Pauline’s façade, I see a lady who is self-made and equal to any task. And moreso, being within the youth bracket, I personally believe she ought to have been spared the smoke and allowed to sit on the board. On the board, she would probably have had a chance to defend her earlier position of why the Nairobi National Park shouldn’t be allowed to continue existing.

That would have been a fairer opportunity to the lass. Again, having had her appointment revoked on agitation by Kenyans on Twitter, methinks it is a blessing in disguise. Being close to President Kenyatta and his inner-circle, Pauline will soon get something better than just a Director of a Board of Management that sits twice a month.


The writer is the Director of Communications of the ODM Party.

Twitter @Etalephilip